Un amigo coleccionista me ha enviado estas imagenes de su caja con forma de Darth Vader vintage y me ha pedido algo más de información, así que he aprovechado para realizar una entrada.
A friend collector sent me these images of his box-shaped vintage Darth Vader and asked me some more information, so I used to make an entry.
A friend collector sent me these images of his box-shaped vintage Darth Vader and asked me some more information, so I used to make an entry.
En 1977, con el estreno de la primera pelicula de Star Wars , muchas cosas cambiaron en la industria del cine y la forma de rentabilizar la inversión realizada. Hasta esa época, el merchandising era algo residual, casi no existía y las ganancias provenian en exclusiva de la proyección de las peliculas en los cines.
In 1977, with the release of the first Star Wars movie, many things changed in the movie industry and how to capitalize on the investment made. Until then, the merchandising was something residual, almost non-existent and profits were from the exclusive screening of movies in theaters.
In 1977, with the release of the first Star Wars movie, many things changed in the movie industry and how to capitalize on the investment made. Until then, the merchandising was something residual, almost non-existent and profits were from the exclusive screening of movies in theaters.
George Lucas, cuando negoció con la 20th Century Fox los derechos de explotación de sus peliculas, se reservó los de merchandising. Esto a la larga supondría una enorme ventaja para este astuto cineasta. Las peliculas fueron muy rentables, pero el merchandising sigue funcionando 35 años después, un caso inaudito.
George Lucas, when he negotiated with 20th Century Fox exploitation rights of his movies, he reserved the merchandising. This eventually would be an enormous advantage to this astute filmmaker. The films were highly profitable, but the merchandising still works 35 years later an unprecedented case.
George Lucas, when he negotiated with 20th Century Fox exploitation rights of his movies, he reserved the merchandising. This eventually would be an enormous advantage to this astute filmmaker. The films were highly profitable, but the merchandising still works 35 years later an unprecedented case.
La primera hornada de figuras salieron a cargo de la pequeña compañia americana Kenner (que de esta manera entraría en leyenda de las míticas empresas jugueteras). Muchas grandes firmas de la época desecharon la idea, un gran y enorme error.
kenner tuvo otro gran acierto, en vez de producir figuras del tamaño de la época de los 70 , es decir de unos 15-17 cms, las hizo más pequeñas, unos 10 cms. Este cambio en la escala implicaba dos grandes ventajas, por una parte abarataba mucho los costes, con lo que su distribución fué muy amplia. Además abría la posibilidad de poder completar las figuras con toda la riqueza de naves y complementos de las tres peliculas.
The first batch of figures left in charge of the small American company
Kenner (which thus enter into the mythical legend of toy companies). Many big names of the time rejected the idea, a great big mistake.
Kenner had another great success, instead of producing size figures 70
times, ie about 15 to 17 cms, made them smaller, about 10 cms. This change in the scale involved two great advantages, firstly much cheapened the cost, which was very wide distribution. Also opened the possibility to complete the figures with all the wealth of craft and accessories from the three films.
Entre los años 1978 y 1985 se produjo la primera serie de merchandising de la trilogia starwars, la más buscada por los coleccionistas actuales. Entre estos objetos de culto se encuentra la DARTH VADER COLLECTOR´S CASE , una caja de coleccionista con forma de Darth Vader, que se abría y donde se podía guardar las figuras que se iban comprando.
Between 1978 and 1985 he produced the first series of merchandising starwars trilogy, the most sought after by today's collectors. These objects of worship are the DARTH VADER COLLECTOR'S CASE, a box shaped collector Darth Vader, which opened and where you could save the figures that are being bought.
Between 1978 and 1985 he produced the first series of merchandising starwars trilogy, the most sought after by today's collectors. These objects of worship are the DARTH VADER COLLECTOR'S CASE, a box shaped collector Darth Vader, which opened and where you could save the figures that are being bought.
No es una pieza que se vea con mucha frecuencia, a pesar de ello su precio es bastante asequible. Existió otro modelo de este tipo, con forma de la cabeza de C3PO. Muchas gracias Marc por las fotos y compartirlas con nosotros.
There is a piece that looks a lot, nevertheless the price is quite affordable. There was another model of this type, shaped like C3PO's head. Marc thank you very much for the photos and share them with us.
There is a piece that looks a lot, nevertheless the price is quite affordable. There was another model of this type, shaped like C3PO's head. Marc thank you very much for the photos and share them with us.